Michael Karlfeldt, ND, Ph.D is a Board-Certified Naturopath and Managing Director of the renowned Karlfeldt Center, an integrative oncology and wellness clinic at the forefront of holistic treatments. With over 30 years of experience, Karlfeldt holds credentials as a Naturopathic Doctor, PhD, and Certified Traditional Naturopath from Clayton College of Natural Health. His training includes a seven-year apprenticeship in Switzerland under Dr. Ingemar Wiberg. Karlfeldt is also a best-selling author and host of the television series "True Health: Body, Mind, Spirit" along with hosting several health-focused podcasts. Karlfeldt developed the formulation for Niima’s best-selling Daily Formula, which has been revolutionary for the performance of action sports athletes. Niima is a proud partner of The Karlfeldt Center.

Alexandra Rains is a Certified Nutritional Therapist (Nutritional Therapy Association, 2012) and CrossFit Level 1 Coach (2011) with over a decade of professional experience in nutrition, fitness, and the natural products industry. As an early adopter and proponent of the benefits of bone broth, she co-founded the country's best-selling frozen bone broth brand, where she served as Executive Vice President, leading initiatives across marketing, operations, and brand development for over six years. She now consults with natural and organic food and beverage brands, specializing in product development, marketing, and consumer experience. Her blend of first-hand nutrition expertise, startup leadership, and passion for educating people about the importance of performance nutrition brings immense value to Niima Wellness and our customers.

Paul Frantellizzi is a name synonymous with quality and innovation in functional foods. Frantellizzi is a leader in the dietary supplement industry with over 30 years of experience spanning startups, executive leadership, and product development. Before becoming a sought-after business mentor, he founded the country's premier functional-food co-manufacturer and winner of the NutraCon and SupplySide West Editor's Choice Awards, creating breakthrough formulas for industry leaders including USANA, Onnit, and Garden of Life. Frantellizzi currently leads Joyful Humans™ supplements, a pioneering company that produces Microbiome-Gut-Brain Axis (MGBA) support products. Niima Wellness is excited to collaborate with Frantellizzi and his innovation lab in order to remain at the forefront of the dietary supplement industry.